Welcoming new members

Telling Our Story

Submitted by Paul Cohen on Wed, 03/06/2013 - 13:41
Tool Type
Checklists
Format
PDF
Keywords
growth
engagement
strategy
seven ways
ambassadors
beats the competition
7 ways
KP beats
beats competition
Topics
Membership Growth
Role
Frontline Managers
Frontline Physicians
Frontline Workers
UBT Co-Leads
tool_7 ways KP is better.doc

A seven-point tip sheet to help KP employees talk about why Kaiser Permanente is the best place to get health care.

Non-LMP
Tyra Ferlatte
This is a related tool that links to union ambassador story: http://www.lmpartnership.org/stories-videos/union-ambassadors-promote-value-help-grow-kp-membership

ART TK: An image of the tool, when PDF is complete
Tool landing page copy (reporters)
Telling Our Story

Format:
PDF

Size:
8.5" x 11"

Intended audience:
Frontline employees and teams

Best used:
This one-page tipsheet with seven short talking points describes KP's advantages as a health plan. Use to understand how Kaiser Permanente is different and better than other health plans, and to encourge non-members to consider joining KP.

Released
Tracking (editors)
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PDF
Obsolete (webmaster)
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Poster: UBT Helps New Members Navigate KP

Submitted by Kellie Applen on Mon, 02/25/2013 - 14:32
Region
Mid-Atlantic States
Tool Type
Posters
Format
PDF
Keywords
Mid-Atlantic States
Mid-Atlantic region
new members
Falls Church
ambassadors
Topics
Service
Role
Frontline Managers
Frontline Physicians
Frontline Workers
Content Section
Postcards to Posters
Taxonomy upgrade extras
bulletin board packet
poster_falls_church_new_member

This poster from the March/April 2013 Bulletin Board Packet features a Mid-Atlantic States team that has found a way to help new members transition smoothly to KP.

Non-LMP
Tool landing page copy (reporters)
Poster: UBT Helps New Members Navigate KP

Format:
PDF

Size:
8.5" x 11"

Intended audience:
Frontline employees, managers and physicians

Best used:
This poster features a Mid-Atlantic States team that has found a way to help new members transition smoothly to KP. Post on bulletin boards in break rooms and other staff areas.

Released
Tracking (editors)
Obsolete (webmaster)
not migrated

New Member Map

Submitted by Paul Cohen on Mon, 02/04/2013 - 13:07
Region
Mid-Atlantic States
Tool Type
Logos and Templates
Format
DOC
Topics
Service
Role
Frontline Workers
Taxonomy upgrade extras
lmpartnership.org
tool_MAS_new member map.am.doc

Tips for new members to get the most from KP's services.

Non-LMP
Non-LMP
Tool landing page copy (reporters)
New Member Map

Format:
DOC

Size:
1 page, 2 sides, 8.5" x 11"

Intended audience:
Frontline teams seeing new members in KP clinics

Best used:
This New Member Map, based on a tool developed by a team in KP's Mid-Atlantic States Region, helps new members find their way through the KP system. It can be adapted as necessary to meet the needs of patients and members in other regions. Use as a handout or template to help new members easily access KP services.

Released
Tracking (editors)
Classification (webmaster)
PDF
Service
Obsolete (webmaster)
not migrated
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